Phonak Hearing Aids Platform Expands Into Power and Pediatrics
Belong™ extension includes rechargeable options for both hearing aid portfolios.
Phonak announced on Feb. 14, 2018, its extension of our latest-generation Belong platform with Naída™ B and Sky™ B hearing aids. Each portfolio also includes the addition of a lithium-ion rechargeable option, freeing patients from the hassles of changing batteries.
“Hearing care professionals have the flexibility to offer the industry’s most comprehensive rechargeable suite of hearing solutions to ensure the best possible care.” — Thomas Lang, Senior Vice President of Phonak Marketing
“Around the world, hearing care professionals trust Phonak to deliver innovative hearing solutions that solve even the most challenging situations,” said Thomas Lang, Senior Vice President of Phonak Marketing. “Our now-complete Belong platform portfolio means professionals have the flexibility to offer the industry’s most comprehensive rechargeable suite of hearing solutions to ensure the best possible care.”
Power Hearing Aids Welcome Fifth Generation
According to the World Health Organization (WHO), approximately 36 million people worldwide live with severe to profound hearing loss.1 Left untreated, these individuals have extreme difficulty communicating with others, often relying on lip reading and/or sign language.2
One study found the societal costs of this degree of hearing loss in the U.S. alone to be nearly $300,000 over the lifetime of each person, most of this attributed to reduced work productivity.3
Approximately 36 million people worldwide live with severe to profound hearing loss.1
The Naída B product portfolio was specifically developed to address your patients’ unique and complex challenges. Now in its fifth generation, Naída B provides the flexibility to meet your clients’ sound processing needs with an additional dedicated fitting formula: Adaptive Phonak Digital Contrast.
In addition, Naída B default first fit provides the industry’s best Speech Intelligibility Index (SII) results4 for clients with severe to profound hearing loss and enhanced performance in noise when combined with Roger wireless solutions.
For the first time, Naída comes in a rechargeable Receiver-in-Canal (RIC) option, offering the most feature-rich rechargeable hearing aid from Phonak, dedicated to users with severe to profound hearing loss.
Pediatric Hearing Aids Unlock Children’s Potential
Ears can be thought of as “doorways” to the brain, and hearing loss as a “doorway problem.”5 A child’s growing brain must have access to clear and meaningful auditory information for timely language development and academic readiness. In fact, children need to hear approximately 45 million words by the age of 4 years to be ready for school.6
Children need to hear approximately 45 million words by the age of 4 years to be ready for school.6
Research tells us that providing children with optimal hearing solutions or “doorway opening devices” from an early age directly impacts how well they will succeed.7
With 45 years of experience developing life-changing hearing solutions for children, Phonak through the Sky B along with proven Roger technology opens obstructed “doorways” and provides the clear sound quality needed to unlock children’s full potential and ensure they succeed.
The Sky B portfolio features AutoSense Sky OS, the only operating system built specifically for children, and SoundRecover2, which gives children access to a broader range of sounds essential for speech and language development.8,9
Phonak now offers a rechargeable option, Sky B-PR, that gives children a full day of uninterrupted hearing on a single charge.10
Both the Naida and Sky portfolios are available in the U.S. for your clients.
Click here for the official press release.
1 World Health Organization, Global estimates on prevalence of hearing loss http://www.who.int/pbd/deafness/WHO_GE_HL.pdf?ua=1
2 European Group on genetics of hearing impairment. Martini A (Ed.), European Commission Directorate, Biomedical and Health Research Programme (HEAR) Infoletter 2, November 1996, 8.
3 Mohr, P., Feldman, J., Dunbar, J., McConkey-Robbins, A., Niparko, J., Rittenhouse, R., & Skinner, M. (2000). THE SOCIETAL COSTS OF SEVERE TO PROFOUND HEARING LOSS IN THE UNITED STATES. International Journal of Technology Assessment in Health Care, 16(04), 1120-1135.
4 Field Study News under development. Full details available in spring 2018 at www.phonakpro.com/evidence
5 Flexer, Carol (2018). The ears are doorways to the brain. Phonak Insight, retrieved from www.phonakpro.com/evidence, accessed February 19, 2018.
6 Hart, B. & Risley, T. (1995). Meaningful differences in the everyday experience of young American children. Baltimore, MD: Paul H. Brookes Publishing.
7 McCreery, R. W., Walker, E. A., Spratford, M., Bentler, R., Holte, L., Roush, P., & Moeller, M. P. (2015). Longitudinal predictors of aided speech audibility in infants and children. Ear and Hearing, 36 Suppl 1, 24–37.
8 Feilner, M., Rich, S., & Jones, C. (2016). Automatic and directional for kids – Scientific background and implementation of pediatric optimized automatic functions. Phonak Insight, retrieved from www.phonakpro.com/evidence, accessed February 19, 2018.
9 Rehmann, J., Jha, S., & Allegro Baumann, S. (2016). SoundRecover2 – the adaptive frequency compression algorithm. More audibility of high frequency sounds. Phonak Insight, retrieved from www.phonakpro.com/evidence, accessed February 19, 2018.
10 Stephenson, B., Omisore, D., Pedersen, H. M., & Taphuntsang (2016). The Phonak rechargeable solution. Field Study News, retrieved from www.phonakpro.com/evidence, accessed February 19, 2018.