Shannon-White-1Phonak Spotlight: Meet Shannon White

Lyric Training Manager

Education/Professional background: Bachelor of Science in business from Wake Forest University. White has been working with audiologists since 2004.

Joined Phonak: June 2010

Shannon White is ready to help you differentiate your practice with Lyric. Get to know more about Shannon!

Why did you choose the field of audiology?

I initially started working in the field of audiology as a business consultant. I found it extremely rewarding to help audiologists manage their practices and achieve their financial goals, so they could focus on what they did best: helping people hear better.

What do you enjoy most about your role at Phonak?

What I enjoy most about my role at Phonak is finding new ways to assist hearing care providers in improving their patients’ overall experience.

What advice do you have for Lyric providers?

In an ever-changing marketing place, you have a unique differentiator in Lyric! However, your community won’t know it unless you promote it and have happy patients in the community wearing it. Shout it from the rooftops and fit it whenever possible so that you can become the “Lyric expert” in your community.

What do you like to do outside of work?

I enjoy spending time with my family, traveling, reading, cooking and wine tasting.

What sound brings you joy?

My daughters’ giggles.

What’s the one thing people don’t know about you?

I get a little too competitive when it comes to playing board games.