Phonak Cros B-RCROS-ing Over to Rechargeable for Single-sided Hearing Loss

Since the introduction of the industry’s first wireless Contralateral Routing of Signal (CROS) solution, Phonak has continued to deliver proven technology that has helped change lives of people with single-sided hearing loss.

With the recent release of the CROS™ B-R, patients with single-sided hearing loss have access to a hearing solution with a rechargeable battery that lasts for a full day of hearing from both sides with no battery hassles. It also broadens our industry-leading portfolio of lithium-ion rechargeable hearing solutions in the successful Belong™ platform.

Alternative to Surgery

According to Dr. Christine Jones, Au.D., Phonak Vice President of Audiology, losing the function in one ear severely limits a person’s hearing on a variety of levels. They can have difficulty determining where an unseen sound originates from, such as oncoming traffic outside of their field of vision.

“Holding a conversation in noisy environments is also extremely challenging, particularly when the speaker is on the non-hearing side,” she added.

Often patients with single-sided hearing loss are left untreated and are not necessarily aware that there are other treatment options besides corrective surgery. The Phonak CROS B-R provides an alternative to surgery that does not compromise on audiological benefits.

“Holding a conversation in noisy environments is also extremely challenging, particularly when the speaker is on the non-hearing side.” —Dr. Christine Jones, Au.D., Phonak Vice President of Audiology

As part of the CROS B product line, the CROS B-R system consists of the CROS B-R device for the non-hearing ear and an Audéo™ B-R hearing aid on the other ear.

Combining Performance & Rechargeable

Despite the success and popularity of CROS, the device’s high battery consumption — due to constant streaming — meant patients have had to deal with frequent and sometimes inconvenient battery changes, and they have had to carry spare batteries with them at all times.

“Our CROS B-R combines the excellent hearing performance of a CROS device with the proven benefits of the Phonak rechargeable technology,” said Abigail Poyser, Au.D., Phonak Product Manager, Marketing.

Benefits include:

  • Full day of hearing from both sides with no battery hassles.
  • Excellent speech understanding in noise due to Binaural VoiceStream Technology™. There is a 3.8 dB improvement in noise* compared to no Binaural VoiceStream Technology.
  • Use the same charges as Audéo B-R.

Easy to Fit & Demo

With a streamlined fitting process that is easy and intuitive, CROS B-R is active during the fitting in Phonak Target 5.3.3 when using iCube II.

“Our CROS B-R combines the excellent hearing performance of a CROS device with the proven benefits of the Phonak rechargeable technology.” —Abigail Poyser, Au.D., Phonak Product Manager, Marketing

“Your patients experience the benefits of CROS and can provide feedback to you during the session,” said Poyser. This allows for an easy and effective demonstration, allowing for a great fitting experience!

Share the News With Patients

Looking to share the CROS B-R news with your patients? You can access free database letters on the Phonak Marketing Center. Use them to invite current and past patients to learn more on how the CROS B-R would benefit them.

“The combination of the CROS B-R and Audéo B-R is a life-changing solution for patients with single-sided hearing loss because they do not have to undergo risky surgery or settle for the common misperception that ‘You only need one good ear,’” added Jones.

* Binaural VoiceStream Technology™ in Phonak Belong™ is equivalent to that in Phonak Venture; Ebbing, S., & Omisore, D. (2015). Phonak CROS II – Improved speech understanding thanks to binaural beamforming. Phonak Field Study News, retrieved from www.phonakpro.com/evidence,
accessed March 26, 2018