6 Tips on How to Efficiently Market New Hearing Solutions
Now that you have the latest product information and with the Belong platform complete, you have some pretty exciting news to share with your patients, prospects and community. However, you might not be so sure as where to begin.
Use these tips to help you plan and execute successful marketing campaigns in order to spread the news about the Belong platform and hearing health.
1. Begin With What Works For You
“Go into it with what you want to do first,” said Jen Kaminski, Phonak Customer Marketing Manager. “Do you want to have an open house, community seminar or maybe a product demonstration? Start from there to gain your inspiration.”
Your decision could be based on a past successful event. Or, maybe it’s time to introduce something new to your community.
2. Review the Information
Become familiar with the tools available. Visit the marketing communications microsite: PhonakNewRelease.com.
“The Customer Marketing Team helps hearing care practitioners every day to build efficient and effective communication plans to spread the news about the newest suites of hearing solutions.” — Jen Kaminski, Phonak Customer Marketing Manager
This is where all our communications and advertising tools are stored, including videos, press releases, social media content as well as traditional advertising tools, such as newspaper ads, advertorials and direct mail.
“It’s also great to connect with the Customer Marketing Team,” said Kaminski. “They help hearing care practitioners every day to build efficient and effective communication plans to spread the news about the newest suites of hearing solutions.”
3. Diversify Your Marketing Portfolio to Its Fullest
According to Kaminski, using an integrated mix of traditional, digital and grassroots methods can help a practice showcase their passion for providing hearing solutions and hearing health.
“Beginning with an in-office event is a great start,” she said. Plan a few days to a week to focus on a specific technology. Finesse your demonstrations and be ready to show off the hearing aids and what they’re all about.
Put together an offer to entice people to find out more. (This doesn’t mean giving away everything you have!) Start with a complimentary hearing screening.
“Once you have the event down pat, promote it to new and past clients,” added Kaminski.
Place a newspaper ad to reach new patients. Send out a letter or email to previous patients, inviting them back in to have their hearing rechecked. “Then take to the web!” she said. “Promote your event on your social channels, or create a Facebook event for the community.”
The possibilities are endless, but it’s always a safe bet to reach out to both sets of patients, whether it’s engaging with someone new for the first time about hearing loss, or reconnecting with a previous patient who may want to experience new technology.
4. Take Time to Follow-up
“Capturing any contact information from your patients and visitors is a great way to keep in touch,” said Kaminski. Staying connected helps to build engagement amongst patients and develop a relationship with those whom you’re helping.
“Capturing any contact information from your patients and visitors is a great way to keep in touch.”
Sending monthly newsletters to let people know about office updates, new locations, new staff, new offers, hearing health news and tips, and yes, new products, can connect on a personal level and show that you are more than just a medical or business professional. Keep people informed about how your practice is evolving and what’s new with you.
According to Kaminski, another way to keep the conversation going is through social media. Ask everyone who comes through your door to like your Facebook page, and then continue to discuss hearing health, hearing trends and interesting product technology on your page. “It shows you care about hearing health and not just about making sales,” she added.
5. Gather Testimonials from Existing Patients
Don’t forget about obtaining testimonials from existing patients. Written or video testimonials confirm satisfaction with their hearing solution and the service you and your staff provide.
“Written or video testimonials confirm satisfaction with their hearing solution and the service you and your staff provide.”
Post these on social and add to your website. Testimonials and reviews play a key role of informing potential new patients. Share these freely!
6. Reach Out to Your Customer Marketing Team
“Phonak has a team of marketing specialists who are well-versed in the latest marketing communications trends and messaging,” said Kaminski. “We help hearing care practitioners all over the country talk about hearing technology.”
“With such a broad suite of solutions, you are able to cater to a variety of lifestyles and needs like never before.”
More specifically, connecting with our Customer Marketing Team is always the best bet for any practitioner. “This team knows all the most effective communicational tools out there to help you build a robust marketing plan,” added Kaminski. “With traditional and digital methods and platforms, we’ve helped many hearing care providers across the country grow their business and help more people.”
Take advantage of these tips to help share the new suite of hearing solutions to your community.
“Phonak’s newest products showcase a growing legacy of sophistication in hearing instruments. With such a broad suite of solutions, you are able to cater to a variety of lifestyles and needs like never before,” said Kaminski.
From rechargeable solutions that help people on the move, to power solutions that provide state-of-the-art compressions, to hearing instruments with Bluetooth technology; hearing aids are proof that we are living in the future and changing lives through the beauty of sound.